THE AR DEVELOPMENT COMPANY PUSHING BOUNDARIES
The Future is Already Here
With our slogan, we declare that our concepts elevate events and advertising communications to the next level through multisensory memorable experiences.
About us
InventAR by wellConnected is the first Bulgarian AR agency for innovative and creative Augmented Reality products.
Mission
Transform the interaction between businesses and audiences through immersive activities.
Vision
To be trendsetters - always ahead of the curve, connecting the real and digital worlds
Values
Next-level communication, advertising and event management
Our team
Miroslav Ivanov
Head of Research & Development / CTO
Miroslav Ivanov is leading innovation and technology strategies. He drives cutting-edge solutions to advance the company's goals.
Alexander Skerlev
Technical 3D artist / Procedural Content Developer
Alexander Skerlev is specializing in creating dynamic, algorithm-driven 3D content. He focuses on innovative techniques to enhance visual production.
Our workflow
Creative Kick-off
We start with a collaborative conversation to understand the client's strategy and goals, if there is an existing creative strategy that the AR experience should fit into, or if there is an opportunity together at wellConnected to create one. We then recommend the best AR product and template that matches the brief, objectives and potentially strategy.
Brand materials
We bring together the client's brand materials, including key visuals, logos, fonts and other relevant materials to ensure a consistent AR experience.
Developing
Our team of AR specialists develop the AR experience using the latest technologies and creative approaches.
Approval
Once we receive approval from the client, we deploy the AR experience on the chosen platform, be it a social network, advertising account, or AR mirror/in-store display.
