About us | InventAR
About us | InventAR
About us | InventAR
About us | InventAR

THE AR DEVELOPMENT COMPANY PUSHING BOUNDARIES

The Future is Already Here

With our slogan, we declare that our concepts elevate events and advertising communications to the next level through multisensory memorable experiences.

About us

InventAR by wellConnected is the first Bulgarian AR agency for innovative and creative Augmented Reality products.

About us | InventAR

Mission

Transform the interaction between businesses and audiences through immersive activities.

Vision

To be trendsetters - always ahead of the curve, connecting the real and digital worlds

About us | InventAR

Values

Next-level communication, advertising and event management

About us | InventAR

Our team

About us | InventAR
About us | InventAR

Ivan Tride

Co-Founder / CEO / Creative Director

About us | InventAR

Ivan Tride is a digital artist and founder of Kibersektor, known for cutting-edge 3D VFX and XR experiences. His studio partners with leading brands for innovative solutions, blending digital and physical worlds to enhance audience engagement.

About us | InventAR
About us | InventAR

Aleksandar Ivanov

Co-Founder / Chief Strategy Officer

About us | InventAR

Aleksandar Ivanov is an entrepreneur, lecturer, mentor, and expert in digital marketing with extensive experience in education and business.

About us | InventAR
About us | InventAR

Miroslav Ivanov

Head of Research & Development / CTO

About us | InventAR

Miroslav Ivanov is leading innovation and technology strategies. He drives cutting-edge solutions to advance the company's goals.

About us | InventAR
About us | InventAR

Alexander Skerlev

Technical 3D artist / Procedural Content Developer

About us | InventAR

Alexander Skerlev is specializing in creating dynamic, algorithm-driven 3D content. He focuses on innovative techniques to enhance visual production.

Our workflow

Creative Kick-off

We start with a collaborative conversation to understand the client's strategy and goals, if there is an existing creative strategy that the AR experience should fit into, or if there is an opportunity together at wellConnected to create one. We then recommend the best AR product and template that matches the brief, objectives and potentially strategy.

Brand materials

We bring together the client's brand materials, including key visuals, logos, fonts and other relevant materials to ensure a consistent AR experience.

Developing

Our team of AR specialists develop the AR experience using the latest technologies and creative approaches.

Approval

Once we receive approval from the client, we deploy the AR experience on the chosen platform, be it a social network, advertising account, or AR mirror/in-store display.